Definition
Audience churn is the rate at which viewers, subscribers, or followers stop engaging with or unsubscribe from a creator's content over a given period. High audience churn indicates that new audience members are not finding sufficient value to remain engaged, often due to inconsistent posting, content pivots, or declining quality. Tracking churn alongside subscriber growth gives a more accurate picture of net audience health than raw subscriber counts alone. Reducing churn requires consistent content delivery, clear value propositions, and strong community engagement.