Backer

A Backer is an individual who financially supports a project, creator, or business, typically through a crowdfunding campaign or investment. In the creator economy, backers are most commonly associated with crowdfunding platforms like Kickstarter and Indiegogo, where they pledge money to fund a specific creative project in exchange for rewards, early access, or equity. Unlike patrons who provide ongoing subscription support, backers typically make a one-time contribution tied to a specific campaign or project goal. Building a base of backers is a common strategy for creators launching new products, books, courses, or creative projects that require upfront capital.