Card Click Rate

Card Click Rate is a YouTube analytics metric that measures the percentage of viewers who clicked on an interactive card — such as a link to another video, playlist, channel, or external website — after it was displayed during a video. Cards appear as small icons in the upper right corner of a video and can be configured to appear at specific timestamps. A high Card Click Rate indicates that the card placement and timing are effective at driving viewer action. Creators use cards strategically to promote related content, drive playlist views, and increase session duration by keeping viewers on the platform.