Creator Dictionary

Q: What is another name for Channel Trailer?

Channel Trailer is also known as: Channel Introduction Video, Welcome Video. A short video that plays automatically for non-subscribers when they visit a YouTube channel page. The channel trailer is your channel's elevator pitch — it should communicate who you are, what your channel is about, and why someone should subscribe, all within 60–90 seconds. A strong channel trailer is one of the highest-leverage pieces of content you can create because it is shown to every new visitor who has not yet subscribed. It should be updated regularly to reflect your current content direction.

Q: How does Channel Trailer relate to the creator economy?

Channel Trailer is a Platform & Algorithm concept in the creator economy. A short video that plays automatically for non-subscribers when they visit a YouTube channel page. The channel trailer is your channel's elevator pitch — it should communicate who you are, what your channel is about, and why someone should subscribe, all within 60–90 seconds. A strong channel trailer is one of the highest-leverage pieces of content you can create because it is shown to every new visitor who has not yet subscribed. It should be updated regularly to reflect your current content direction.

Definition

A short video that plays automatically for non-subscribers when they visit a YouTube channel page. The channel trailer is your channel's elevator pitch — it should communicate who you are, what your channel is about, and why someone should subscribe, all within 60–90 seconds. A strong channel trailer is one of the highest-leverage pieces of content you can create because it is shown to every new visitor who has not yet subscribed. It should be updated regularly to reflect your current content direction.

Related Terms

Monetization

Also Referenced By

These terms link to Channel Trailer in their definitions.

Channel Membership Subscriber Milestone Pinned Post Pinned Video