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Content ID

Also known as:YouTube Content IDCID

Definition

YouTube's automated copyright management system that scans uploaded videos against a database of reference files submitted by rights holders. When a match is detected, the rights holder can choose to block the video, monetize it by claiming its ad revenue, or track its viewership statistics. For creators, Content ID is both a protection mechanism for their original work and a potential obstacle when using licensed music, clips, or samples.