Creator Dictionary

Q: What is another name for CPM?

CPM is also known as: Cost Per Thousand, Cost Per Mille. Cost Per Mille (thousand) — the amount an advertiser pays for one thousand ad impressions on a creator's content. CPM is a key metric for understanding the value advertisers place on a creator's audience. Higher CPM rates are typically found in niches such as finance, technology, and business, while entertainment and gaming niches often command lower CPMs.

Q: How does CPM relate to the creator economy?

CPM is a Monetization concept in the creator economy. Cost Per Mille (thousand) — the amount an advertiser pays for one thousand ad impressions on a creator's content. CPM is a key metric for understanding the value advertisers place on a creator's audience. Higher CPM rates are typically found in niches such as finance, technology, and business, while entertainment and gaming niches often command lower CPMs.

Definition

Cost Per Mille (thousand) — the amount an advertiser pays for one thousand ad impressions on a creator's content. CPM is a key metric for understanding the value advertisers place on a creator's audience. Higher CPM rates are typically found in niches such as finance, technology, and business, while entertainment and gaming niches often command lower CPMs.

Related Terms

Platforms & Tools★ Featured

CPM

Definition

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