Definition
A piece of sponsored content in which the entire video is focused on the brand's product or service — as opposed to a sponsored integration within a broader video. Dedicated videos command a higher fee than integrations because they require more creative effort and give the brand more screen time. They are most effective when the brand's product is genuinely relevant to the creator's audience and when the creator can produce the content in their authentic voice rather than as a straightforward advertisement.
Related Terms
Also Referenced By
3These terms link to Dedicated Video in their definitions.