Demonetization

The removal of advertising revenue eligibility from a specific video, episode, or creator account by a platform, typically due to content that violates advertiser-friendly guidelines. Demonetization can be applied at the video level (a single video loses ad revenue) or the channel level (the entire account loses monetization). Common demonetization triggers include controversial topics, profanity, violence, adult themes, and content about sensitive subjects including politics, tragedy, and social issues. Demonetization is one of the primary mechanisms through which platforms exercise editorial control over creator content.