Definition
Digital media encompasses all media content that is created, stored, distributed, and consumed in digital formats — including video, audio, images, text, and interactive experiences delivered via the internet or digital devices. Digital media has fundamentally disrupted traditional media industries by lowering production and distribution barriers, enabling individual creators to reach global audiences. The creator economy is entirely built on digital media infrastructure. Key digital media platforms include YouTube, Spotify, Instagram, TikTok, and Substack.