Definition
Email automation is the use of software to send emails automatically based on triggers, conditions, or schedules without manual intervention. Triggers can include a subscriber joining a list, clicking a link, purchasing a product, or reaching a milestone date. For creators, email automation enables personalized, timely communication at scale — delivering the right message to the right person at the right moment. Platforms like Kit, ActiveCampaign, and Mailchimp offer visual automation builders that creators can configure without coding knowledge.
Related Terms
Also Referenced By
3These terms link to Email Automation in their definitions.