Definition
Email automation is the use of software to send emails automatically based on triggers, conditions, or schedules without manual intervention. Triggers can include a subscriber joining a list, clicking a link, purchasing a product, or reaching a milestone date. For creators, email automation enables personalized, timely communication at scale — delivering the right message to the right person at the right moment. Platforms like Kit, ActiveCampaign, and Mailchimp offer visual automation builders that creators can configure without coding knowledge.