Definition
Facebook is the world's largest social media platform, founded by Mark Zuckerberg in 2004 and owned by Meta Platforms. With over 3 billion monthly active users, Facebook remains a dominant force in social advertising, group communities, and video distribution through Facebook Watch and Reels. For creators, Facebook Groups are powerful community-building tools, while Facebook Ads offer sophisticated targeting for course and product promotion. Despite declining organic reach for Pages, Facebook's advertising infrastructure and group features remain highly relevant to creator businesses.