Definition
Facebook Messenger is a direct messaging app owned by Meta. For creators, it functions primarily as a communication channel for your audience, but it's also a tool for customer service if you sell products or services. While you don't own the platform, using Messenger for direct, one-on-one conversations can build stronger connections than public comments. Some creators use it for exclusive group chats or to deliver specific content, though its reach is limited compared to email. It's less about broad distribution and more about direct engagement with your most dedicated fans or customers. Why it matters for creators: It's a direct line to your audience, valuable for nurturing community and providing support, but remember you're building on rented land.