Creator Dictionary

Q: What is another name for FTC Disclosure?

FTC Disclosure is also known as: FTC Endorsement Disclosure, Paid Partnership Disclosure, #ad. A legally required disclosure mandated by the U.S. Federal Trade Commission that content creators must make when they have a material connection to a brand they are promoting — including payment, free products, discounts, or personal relationships. FTC disclosures must be clear, conspicuous, and placed where viewers will see them before engaging with the sponsored content.

Q: How does FTC Disclosure relate to the creator economy?

FTC Disclosure is a Legal & Business concept in the creator economy. A legally required disclosure mandated by the U.S. Federal Trade Commission that content creators must make when they have a material connection to a brand they are promoting — including payment, free products, discounts, or personal relationships. FTC disclosures must be clear, conspicuous, and placed where viewers will see them before engaging with the sponsored content.

Definition

A legally required disclosure mandated by the U.S. Federal Trade Commission that content creators must make when they have a material connection to a brand they are promoting — including payment, free products, discounts, or personal relationships. FTC disclosures must be clear, conspicuous, and placed where viewers will see them before engaging with the sponsored content.

Related Terms

Monetization

★ Featured

Also Referenced By

These terms link to FTC Disclosure in their definitions.

Sponsorship Brand Affiliate Marketing Gifting Influencer Fraud Sponsored Content Policy