Influencer Marketing

A marketing strategy in which brands partner with creators who have established audiences and credibility in specific niches to promote products or services to those audiences. Influencer marketing leverages the trust and authority that creators have built with their followers — which is typically higher than the trust audiences extend to traditional advertising — to drive awareness, consideration, and purchase. The influencer marketing industry has grown into a multi-billion dollar sector, with specialized agencies, platforms, and measurement standards developed to facilitate and evaluate creator-brand partnerships.