Creator Dictionary

Q: What is another name for Influencer Marketing?

Influencer Marketing is also known as: Creator Marketing, Influencer Partnership, Creator Sponsorship. A marketing strategy in which brands partner with creators who have established audiences and credibility in specific niches to promote products or services to those audiences. Influencer marketing leverages the trust and authority that creators have built with their followers — which is typically higher than the trust audiences extend to traditional advertising — to drive awareness, consideration, and purchase. The influencer marketing industry has grown into a multi-billion dollar sector, with specialized agencies, platforms, and measurement standards developed to facilitate and evaluate creator-brand partnerships.

Q: How does Influencer Marketing relate to the creator economy?

Influencer Marketing is a Business & Entrepreneurship concept in the creator economy. A marketing strategy in which brands partner with creators who have established audiences and credibility in specific niches to promote products or services to those audiences. Influencer marketing leverages the trust and authority that creators have built with their followers — which is typically higher than the trust audiences extend to traditional advertising — to drive awareness, consideration, and purchase. The influencer marketing industry has grown into a multi-billion dollar sector, with specialized agencies, platforms, and measurement standards developed to facilitate and evaluate creator-brand partnerships.

Definition

A marketing strategy in which brands partner with creators who have established audiences and credibility in specific niches to promote products or services to those audiences. Influencer marketing leverages the trust and authority that creators have built with their followers — which is typically higher than the trust audiences extend to traditional advertising — to drive awareness, consideration, and purchase. The influencer marketing industry has grown into a multi-billion dollar sector, with specialized agencies, platforms, and measurement standards developed to facilitate and evaluate creator-brand partnerships.

Related Terms

Monetization

★ Featured

Also Referenced By

These terms link to Influencer Marketing in their definitions.

Sponsorship Instagram Sponsor UGC (User Generated Content)Disclosure DEAL Framework Whitelisting Host-Read Ad YouTube Brand Connect Brand Advocacy Earned Media