Likeness Detection (YouTube)

Likeness Detection is a YouTube feature that allows creators to request the removal of AI-generated content that realistically simulates their face or voice without their consent. As part of YouTube's response to the proliferation of deepfakes and AI-generated synthetic media, the platform introduced a privacy request process specifically for likeness-based content. Creators can submit a removal request if they believe a video uses their likeness in a misleading or harmful way. This feature is part of a broader set of AI content policies that require creators to disclose when their videos contain realistic AI-generated or altered content.