Definition
Midroll ads are commercials placed in the middle of your video content, typically on platforms like YouTube. Unlike pre-roll (before the video) or post-roll (after), midrolls interrupt the viewing experience. For creators, this means strategically placing these ad breaks in longer videos to maximize ad revenue. You control where these breaks appear, allowing you to choose moments that are less disruptive or natural pauses in your content. It's about finding the balance between earning income and retaining your audience's attention. Why it matters for creators: Properly placed midrolls are a direct way to increase your ad revenue, especially on longer-form content, without solely relying on initial views.