Definition
A specific, defined segment of a larger market characterized by a distinct set of needs, preferences, or interests that are not fully addressed by mainstream products or content. In the creator economy, identifying and serving a niche market is the foundation of sustainable audience building — creators who serve a specific niche face less competition, build stronger audience loyalty, and can command premium monetization from audiences with high purchase intent. A niche market is defined by the intersection of a specific topic, a specific audience type, and a specific problem or desire.