Psychographics

The psychological characteristics of a target audience including values, attitudes, interests, opinions, and lifestyle — as distinct from demographics, which measure observable characteristics like age and location. In creator strategy, psychographics are often more actionable than demographics because they explain why an audience behaves the way it does, not just who they are. Understanding the psychographics of your audience helps you create content that resonates on an emotional and values level, choose the right tone and framing, and identify the aspirational identity your content should reflect. Roberto Blake includes Psychographics as one of the four quadrants of the Audience Avatars framework.