Definition
Public Relations (PR) is the strategic management of communication between a creator or organization and their various publics — including audiences, media, brands, and the general public. PR encompasses press releases, media pitching, event appearances, crisis communication, and reputation management. For creators, PR activities include securing podcast guest spots, getting featured in publications, managing press around book launches, and handling public controversies. As creators scale, PR becomes an increasingly important function for maintaining brand positioning and expanding reach.