Definition
An RFP (Request for Proposal) is a formal business document issued by an organization or individual soliciting proposals from potential vendors, service providers, or creative partners for a specific project or contract. RFPs outline project requirements, scope, timeline, budget parameters, and evaluation criteria. In the creator economy, creators may receive RFPs from brands seeking custom content campaigns, or issue their own RFPs when hiring production companies, developers, or marketing agencies. Understanding RFP processes is important for creators scaling into agency-level brand partnerships.