Right of Publicity

The Right of Publicity is a legal right that protects an individual's ability to control the commercial use of their name, image, likeness, voice, and other identifying characteristics. In the creator economy, this right is particularly relevant as AI tools make it increasingly easy to generate synthetic versions of a person's appearance or voice without consent. Creators can assert their Right of Publicity to prevent unauthorized use of their likeness in advertising, merchandise, AI-generated content, and deepfakes. The strength and scope of Right of Publicity protections vary significantly by state and country, with California and New York offering some of the strongest protections.