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Roblox

Also known as:Roblox PlatformRoblox Studio

Definition

A massively multiplayer online game platform and game creation system that allows users to design, publish, and monetize their own games and experiences using the Roblox Studio development environment. Roblox is both a platform and a creator economy — developers earn Robux (the platform's virtual currency) from in-game purchases, which can be converted to real currency through the Developer Exchange program. For creators, Roblox represents a significant gaming and youth audience segment, with a creator monetization ecosystem that has produced multiple millionaire game developers.