Sync Licensing

Sync Licensing (short for synchronization licensing) is the legal process of obtaining permission to use a piece of music synchronized with visual media — such as a YouTube video, film, advertisement, or TV show. A sync license grants the right to pair the music with the visual content for a specific use, duration, and territory. For creators, sync licensing is relevant when using commercial music in videos, as well as an income opportunity for musician-creators who license their original music to brands and filmmakers. Platforms like Musicbed, Artlist, and Epidemic Sound offer pre-cleared sync licenses for content creators.