Definition
The licensing or distribution of a creator's content to third-party platforms, publications, or networks for republication, often in exchange for payment, attribution, or audience exposure. In the creator economy, syndication includes republishing blog posts on platforms like Medium or LinkedIn, distributing podcast episodes through aggregator networks, and licensing video content to media outlets. Syndication extends content reach beyond a creator's owned channels and can generate additional revenue through licensing fees, though it requires careful management of rights and attribution to protect the creator's canonical authority.