Definition
Amazon-owned live streaming platform originally focused on video game streaming that has expanded to include creative content, music, talk shows, and the "Just Chatting" category. Twitch is the dominant platform for live streaming in the gaming and entertainment creator space, with a monetization ecosystem that includes subscriptions, Bits (virtual currency), ad revenue, and brand sponsorships. Twitch's Partner and Affiliate programs provide creators with revenue sharing and tools for building subscriber communities. The platform pioneered many live streaming conventions — including stream keys, channel points, and subscriber emotes — that have been adopted across the industry.