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Typeface

Also known as:Type FamilyType Design

Definition

A typeface is a family of related fonts that share a common design — for example, Helvetica, Times New Roman, or Futura. While 'typeface' and 'font' are often used interchangeably in casual conversation, technically a typeface is the overall design family, while a font is a specific weight and style within that family (e.g., Helvetica Bold Italic). Typeface selection is a foundational branding decision for creators.