Definition
A demographic, interest group, or community whose content needs, perspectives, or experiences are inadequately represented or addressed by existing creators and media. Identifying and serving an under-served audience is one of the most reliable strategies for building a loyal, engaged creator following — because creators who authentically represent communities that have been overlooked face less competition and generate stronger audience loyalty than those competing in saturated mainstream niches. Under-served audiences are often found at the intersection of demographics (age, geography, profession, identity) and specific interests or challenges.