Value per Minute

A Roberto Blake content quality metric measuring how much useful, entertaining, or meaningful content a viewer receives per minute of watch time. High Value per Minute content rewards viewer attention continuously rather than front-loading value and then padding the runtime. Roberto Blake teaches creators to think about Value per Minute as a way to respect the viewer's time — every minute of a video should be earning its place. This metric is particularly relevant for long-form content, where the temptation to add filler, extended intros, or unnecessary recaps can dilute the overall viewing experience and damage Audience Retention.