Web3

The conceptual third generation of the World Wide Web, characterized by decentralization, blockchain-based ownership, and token-based economics. In the creator economy context, Web3 represents a set of technologies — including NFTs, smart contracts, decentralized autonomous organizations (DAOs), and cryptocurrency payments — that promise to give creators direct ownership of their content, audience relationships, and monetization without dependence on centralized platforms. Web3 adoption among mainstream creators has been uneven, with significant hype cycles followed by market corrections.